How do you communicate? This question, perhaps more than any other, dictates how successful a person will be in life. As social animals, humans rely on and prize communication skills at or above all others. We elevate great orators to positions of power, and we celebrate beautiful marketing campaigns that communicate clearly. Despite the fact that every human everywhere uses communication with others on a daily basis, communication is still an area where many people struggle. With developers, this problem can be particularly acute, and yet the complexity of software development is a practice that requires effective communication to work properly. The famous bit, “Who’s on first?” illustrates the challenges of communication well. In this bit, Abbott & Costello discuss baseball. Costello asks Abbott, “Who is on first?” Abbott responds with, “Who is on first.” Costello becomes more and more irate as the two fail to communicate that “Who” is the name of the first baseman. This bit is probably the most famous comedy routine of all time, based on a simple miscommunication between two people, using simple, everyday language. So, how do we communicate effectively with each other?
Tuesday, December 14th, 2021 @ 7:54 am |
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Yesterday, an (understandably) frustrated gentlemen tweeted a link saying the fact that my book’s print and ebook editions were priced the same, was “greed.” While this was a bit hyperbolic to be sure (and the price being identical was in fact a mistake that has now been corrected), it sparked a discussion about book pricing and content value that gave me pause to reconsider all I had previously thought about buying a print versus an ebook.
It’s not uncommon to see ebooks priced lower, and in many cases significantly lower than their print counterparts. It makes logical sense on first pass: the cost of printing, storing and distributing physical media is higher than the cost to send an ebook to a purchaser via email. Marco Tabini points out that “when you buy a can of beans at the supermarket, it’s the beans you really want, not the can, which is simply a convenient medium for the manufacturer to sell you their goods.”
Wednesday, April 4th, 2012 @ 8:05 am |
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Categories: Business Management
Tags: business, content, ebook, price fixing, pricing, production, publishing, strategy, value